Senior Vice President, Public Relations
Great Gulf Group
Madeline Zito joined Great Gulf in 2013 and is responsible for Public Relations, Corporate
Philanthropy, and Strategic Communications. Leveraging more than three decades of industry
experience, Ms. Zito provides support to all lines of the business, implementing innovative
strategies to increase brand awareness and reputation management with the public, media, government,
and industry groups, elevating brand recognition in both Canada and the U.S. She has introduced
initiatives generating millions of dollars of publicity at no cost.
Prior to joining Great Gulf, Ms. Zito served as Director of Corporate Communications for the City of
Vaughan, Associate Vice President Public Affairs and Ombudsman for BCI Bank, Senior Partner at
ZitoFlumian Communications, President of PHYT-TECH Sports, and Property Assessor for the Ministry of
Revenue. She was appointed by Provincial Cabinet serving two terms on the Assessment Review Board,
Ministry of the Attorney General, to adjudicate property assessment appeals.
Ms. Zito has sat on numerous boards and committees with current posts on the Cancer Cabinet at Mt.
Sinai Hospital and The Italian Contemporary Film Festival Board. She is a mentor and motivational
guest speaker for several non-profit organizations, colleges, and universities..
Ms. Zito holds a Bachelor of Arts (Honours) in Political Science from the University of Toronto and a
Masters Certificate in Municipal Leadership from the Schulich School of Business.